JUVELIRIJ, JEWELLERY WORKSHOP AND SHOWROOM

Juvelirij, located in Ljubljana’s new creative hub, Center Rog, is an atelier featuring a jewellery workshop and showroom. Founded in 2023 by jewellery designers Sanda Vidmar and Kristina Drnovšek and goldsmith Peter Dragolič. The space reveals the story behind the creation of each piece, offering a unique experience where the process of making and the final product are equally important.

The challenge in designing this new interior was to merge the workshop and showroom into a coherent whole that appropriately addresses visitors and moves away from the classic concept of jewellery stores. Custom-designed furniture pieces, inspired by jewellery boxes, gently separate the workshop and the showroom and serve as jewellery displays, meeting table, and counter, allowing for flexible use. We paid a lot of attention to details, which, with the help of 3D printing and the use of unusual materials, create a specific atmosphere and present the jewellery in a contemporary way.